Beyoncé earns her first Emmy with the dazzling Beyoncé Bowl halftime spectacle and takes a leap toward EGOT glory

12 August 2025

Beyoncé performs during the halftime show for the game between the Baltimore Ravens and the Houston Texans at NRG Stadium. Credit: Alex Slitz/Getty

Beyoncé has officially added an Emmy to her staggering collection of 35 Grammys, securing her first-ever Television Academy award for her work as a costume designer on Beyoncé Bowl, the Western‑themed Christmas Day halftime spectacular that aired on Netflix during the 2024 NFL game between the Baltimore Ravens and Houston Texans.

The award, granted in the category of Outstanding Costumes for Variety, Nonfiction or Reality Programming, was bestowed upon Beyoncé alongside her costume team Shiona Turini, Erica Rice, Molly Peters, Chelsea Staebell, and Timothy White at the 77th Creative Arts Emmy Awards. This juried honor, decided by expert panels outside the traditional Emmy voting process, acknowledges the artistic and technical precision behind the performance’s wardrobe.

The accolade marks not only a career milestone but a shifting threshold: Beyoncé is now officially halfway to achieving an EGOT a rare distinction awarded to artists who win at least one Emmy, Grammy, Oscar, and Tony. With a catalog of 35 Grammys already, she now just needs the elusive Oscar and Tony to complete the quartet.

The Beyoncé Bowl halftime show was more than a performance it was a cultural confluence, marrying her country album Cowboy Carter with the visual spectacle and grand staging one expects from a holiday spectacle. The show debuted live versions of several tracks, featured guest appearances by Post Malone, Shaboozey, and her daughter Blue Ivy Carter, and unfolded across towering sets, choreographed cowboy couture, and fiery fringe that echoed the motif of rodeo grandeur. Those meticulously crafted white fringe outfits, cowboy hats, and distinctive belt buckles created a visual tapestry that set the tone for the performance and clearly caught the eye of Emmy judges.

Beyond the costume win, Beyoncé is also a contender in two other prominent Emmy categories: Outstanding Variety Special (Live) as a producer of Beyoncé Bowl, and Outstanding Directing for a Variety Special, shared with director Alex Rudzinski. These nominations position her, and the special itself, as central players in the upcoming Primetime Emmy telecast set to air in September, while the jury-driven categories will be presented during the Creative Arts ceremony in early September.

The significance of the win reverberates beyond awards. In combining her artistic vision with homage to Western and Black Southern roots, Beyoncé turned the NFL halftime stage into a storytelling canvas one that defied genre, homage, and spectacle in equal measure. Critics and fans alike lauded the performance as a stunning fusion of country music revival and pop culture ingenuity one that redefined what live performance and streaming events can achieve.

The journey to this Emmy was decades in the making. While Beyoncé had garnered ten prior Emmy nominations, she had never secured the win until now. With this award, she not only demonstrates her versatility as a performer but also her prowess behind the scenes, as a creative force capable of transforming music, fashion, and performance into something timeless and elevated.

In an entertainment industry that often fragments talent, Beyoncé stands as a unifying presence one who continues to redefine her craft at every turn. As the anticipation builds for the full Emmy ceremony in September, one question lingers: could this moment be the prelude to a full EGOT, where Beyoncé’s name appears alongside the rarest of legends? For now, she waits for the next chapter, framed by another Emmy‑worthy spectacle that keeps her and her artistry at the spotlight’s center.